Digital marketing: what you need to know

What you need when you need it most: How do you make sure you’re getting the most bang for your buck?

A new digital marketing guide by Next Big, a leading online marketing and social media consulting firm, lays out how to understand the digital marketing landscape, what digital marketing strategies to employ and what marketing metrics to monitor to determine which campaigns work best for you.

In addition to covering digital marketing basics, the book also offers tips on what works for different types of campaigns.

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