The Houston Astros are known for their social media prowess.
They’ve had a knack for drawing attention to themselves on Twitter and Instagram, and they’ve also mastered the art of building buzz around their team’s brand.
Now, they’re using that brand to their advantage on the digital front, by embracing social media and using it to drive traffic to their website.
“We’ve always been a team of digital natives,” Astros general manager Jeff Luhnow told Axios in an interview.
“I remember when I was younger, we had one of the biggest Twitter accounts.
We used to be on Twitter like, every day.
We had a lot of people that were on Twitter every day, all day long.
I think we really knew how to use social media to our advantage.
We’ve just started to make it a part of our everyday lives.”
As the Astros’ brand continues to grow, it’s not just about marketing their own merchandise online.
They’re also using their social presence to promote their other brands, like the team’s new digital brand.
According to a report by Buzzfeed, the Astros and team owner Jim Crane are building a new digital marketing team, with the goal of building a digital network that will help the Astros grow their social network.
“Our goal with this team is to take our brand and use it to grow our business,” Crane told Buzzfeed.
“We’re very focused on growth in the sport.”
The Astros’ digital brand is now bigger than it was before the team moved to Houston.
The team has more than 100,000 followers on Twitter, and it has more fans on Instagram than the Astros.
It’s growing in reach.
In just one year, it has over 5.3 million followers on Instagram, more than any other MLB team.
In 2017, it had nearly 3 million.
The Astros are also getting a boost in the digital realm.
Crane said the team is in talks with major brands to help them sell merchandise online, and this includes apparel, books, toys, clothing and even video games.
It sounds like Crane’s team is going to be a big part of that strategy.
According to the report, the Houston Rockets are in talks to sell merchandise on Amazon and Walmart, among others.
The team’s digital marketing plan also includes a social media push, which is becoming more common these days.
In addition to the Astros digital marketing, the team also launched a Twitter account earlier this year, with about 50,000 fans.
Crane has said in the past that his team has grown its digital presence and is a leader in social media, which he believes is a good thing.
“In sports, it helps a brand grow,” Crane said in 2017.
“It helps your brand stand out.
When you have people following you on Twitter you know that’s someone you’re going to keep up with, so you know it’s going to go viral.”
The team is also experimenting with video ads, which could help it sell merchandise even more.
According the Buzzfeed report, Crane is also testing a partnership with Google to put more emphasis on video ads.