Posted October 07, 2018 05:12:04 If you’re trying to figure out what to do with all the digital marketing you’ve been consuming lately, a new research report from the University of California, Berkeley has some advice for you.
The report, “Integrated Digital Marketing: What Works for You,” found that the same techniques that can help a small business thrive when they’re focused on digital marketing aren’t the best for the larger organization.
The team at Berkeley found that many organizations that were looking to maximize their digital marketing efforts found that they didn’t know how to leverage those techniques.
“What we found was that organizations often had some of these ideas and they just didn’t really get the information to help them build a compelling digital strategy,” said Mark Pincus, senior digital marketing manager at Berkeley.
Pincus is the author of the study and he said that the authors’ research is very much based on what he and his team have found in the field.
He said the main goal of the team was to help organizations to understand how best to approach digital marketing.
“There’s a lot of confusion and misinformation out there,” he said.
“There’s so much out there and so many people doing these crazy things that you don’t really understand.
It’s time to go back and look at the data and figure out how to best serve our clients.”
Pinca said that organizations should take advantage of what they can do with the data that they have to get their digital strategy off the ground.
“You’re going to have to be able to use this data to help inform your decisions,” he added.
“It’s not like, ‘Well, if we have a great sales team, we should do this, this, and this.'”
Pincas’ research found that if you want to make sure your digital marketing team is working as well as possible, you should follow the steps outlined in the report.
“Here are some of the things we found that could help your digital strategy:”Use the right tools to find the right audience.
We found that a lot is about finding the right audiences.
And so what we did is we created this dashboard where you could look at your audience, and you can see what it is, what it’s about, what they’re looking for and how it relates to your content.
“And you can look at all the metrics that you’ve used in your marketing and understand how you’re doing.”
To get started, Pincas recommends following the guide in the study, and he says that a good place to start is by checking out his research.
“If you want a real-world example of what it looks like, you can take a look at how Google uses its audience to drive searches and clicks.
So you can actually see what your audience is looking for,” he explained.
Another way to make use of the information in the dashboard is to make a personalized report for each of your audience.
This is what Pinca recommends for each type of audience.
“If you’ve got some very, very specific audiences that are looking for a certain content, you might have a different report for them,” he shared.
“You might have it for a social media platform, for example, or a brand or for your team.
You might have different reports for each category.”
To create the report, you’ll need a PDF of your data.
For instance, if you have a very specific demographic group looking for specific content, Pinta recommends creating a report for that group.
“This is one of the areas where there’s a little bit of overlap,” he told Next Big.
“But, the thing that’s really important here is that this is the best report that you can create that includes the most important metrics that are going to be important for your audience.”
“If that’s not the right report for your target audience, then that’s where you can go to look at what your competitors have and see what works for them.”
To help you do this well, Pincell recommends that you focus on what works best for you in each case.
“It’s a very subjective thing,” he pointed out.
“So if you’re not seeing this success or this success rate or if you are not seeing the same success rate, you’re going do the right thing.”PINCUS said that if your team isn’t getting a lot out of the tools that they’re using, they can start looking for other ways to use them.
“One of the reasons that we have these great digital marketing teams is that there are some tools that are great for a few groups of people, but not for everyone.
And one of those is the tools for the organization that’s the most focused on the business of digital marketing,” he continued.
“Those are tools that we know are going be able help us get the most out of our teams and