When digital marketers need to know when their digital campaigns are losing money, what to do

The digital marketing sector is a hotbed for controversy.

There are millions of people working in the industry, and a lot of them don’t know what they’re talking about.

But there are some tips that can help your digital marketing team understand when they’re losing money.

Here are some common mistakes you can make in the digital marketing space.

Read MoreAbout The Author: Alexa Smith is the founder of The Social Marketing Institute, and she is a co-author of The Power of Storytelling: The Art and Science of Social Media Marketing.

She is a senior associate at Google, where she was an editor of the Search Engine Optimization Journal.

Alexa is also a contributing editor for The Wall Street Journal, where her articles have appeared.