A digital marketing event has been held in Bengaluru to celebrate the 20th anniversary of the Indian digital marketing industry, which is now worth over Rs 5,000 crore, according to an event presentation from the Digital Marketing Industry Council of India.
The event has also been organised in collaboration with the Centre for Digital Literacy and Innovation, which has organised the event since February 2017.
In addition to the official launch of the event on Monday, the event also organised an interactive workshop with representatives of digital marketing firms and companies to share best practices.
The 2017 event will also showcase the latest trends and trends in digital marketing, as well as the latest advancements in digital advertising technology.
The event was organised in partnership with the Institute of Digital Literacies (IDLI) and Digital Literate Schools (DLS), with support from the Ministry of Electronics and Information Technology (MeIT).
Among the highlights of the programme, the organisers of the workshop, which will be held on Wednesday and Thursday, have highlighted the following digital marketing strategies:In a separate event on Tuesday, the organizers of the Digital Awards event have said that they were inspired by the success of the ‘Digital India’ initiative by the National Digital Agenda, which was launched by Prime Minister Narendra Modi on June 27, 2017, and led to an increase in digital spending of Rs 7,000 crores.
The summit also saw the adoption of a set of six Digital Marketing Principles, which are intended to enhance the digital landscape in the country.
According to the Digital India initiative, the goal is to provide a platform for all stakeholders to work together on improving the digital economy in India.
The six principles include the following:Make the digital ecosystem the backbone of India’s economy.
The Digital India Framework is an ambitious set of principles for the Digital Economy of India that aims to catalyse action by all stakeholders, including the government, to create a digital economy that is sustainable, responsive and accountable to the nation.
Digital India Framework:1.
Create a digital infrastructure that delivers value to the consumer through the use of digital technologies.2.
Ensure access to the right services and services-related content and information at the right time.3.
Increase innovation in digital platforms to make India a leading digital economy.4.
Make sure the digital infrastructure is flexible and adaptive to changing needs.5.
Strengthen the Digital ecosystem through a strategy to create an inclusive and open digital ecosystem that fosters diversity and inclusion in digital and information technology sectors.6.
Enable the growth of the digital sector by increasing the participation of women in the digital world.
Digital Agenda:1) Create a framework for a digital ecosystem in India that delivers the best possible services to the customer.2) Create an ecosystem that enables the sharing of information and technology across the country to facilitate digital services.3) Increase innovation across the digital space and in the information sector.4) Provide opportunities to create and promote digital employment for women and children.5) Create and sustain a sustainable digital ecosystem by ensuring a safe, secure and affordable internet access.6) Create new opportunities for the country’s digital industry.
The organisers of this year’s Digital Awards have been actively involved in the Digital Alliance, the organisation that organises the Digital Agenda event, and have made it clear that they want to see the Digital economy in the same place as the rest of the country and that it needs to be fully inclusive.
They have also emphasised the importance of having a diverse ecosystem, saying that diversity is an essential element of the economic model that is in place in India, and that diversity should not be ignored.
The conference has been organized in partnership of the Centre of Digital Education (CDE), which is the body that runs the digital education programme in India and has been working to make the digital India framework a reality for years.
The group has already organised the Digital Africa summit in 2017, where they are organising an event on the digital strategy of Africa.CDE has been keen to highlight the importance that the Digital agenda has placed on diversity in the Indian Digital ecosystem.
In a statement on Monday , CDE’s managing director said, “India is now a digital hub, and the Digital initiative is about empowering people in the new digital economy.”
The Digital Agenda Summit was organised on February 9-10, 2017 in Bengalu.
The theme of the conference is “Building a Digital India, a Digital World.”