Digital marketing jobs in Australia are a big issue for employers.
They are the subject of much debate and often, not surprisingly, people who are passionate about their job are the most vocal about their frustrations.
But there’s another side to the story.
It’s one that can be overlooked, said Steve Schoen, managing director at the Australian Institute of Public Service (AIPPS).
“The digital marketing industry is growing rapidly, and it is the fastest growing sector in Australia, but it is still very much a young industry,” he said.
“It is not necessarily the fastest-growing sector in the economy.”
The growth of digital is the result of the technology, the skills and the culture, and that’s not going to change anytime soon.
“That is why I’m so interested in talking to people in this industry about their career paths and what their job prospects are.”
What do you do now that’s going to allow you to grow your career?
“He said digital marketing is the “bread and butter” of many employers.”
When you look at the jobs we’ve had over the last few years and you look across the board across all industries, it is a really diverse workforce,” he added.”
So many of them are highly-skilled, highly-educated people.
They’re in their 20s and 30s.
“There’s not one thing that’s holding them back.
If you look in a whole range of industries, the digital skills are the keystone in the industry.”
But while there are many young people in digital marketing who want to pursue careers in the digital space, it’s not necessarily a safe bet.
“Some of them don’t know that they’re not going into the job market when they graduate,” Mr Schoen said.”[They’re] very reluctant to go into it because they don’t want to risk the stigma of being a career changer.”
What to doIf you’re interested in digital, here are some things to know.1.
There are more than 400 digital jobs in the country.2.
Digital marketing is often referred to as “digital advertising”.3.
Digital advertising is a digital marketing job, meaning the job is largely focused on digital advertising.4.
There’s an average of 12 digital job vacancies in Australia each month.5.
There were 4,000 digital marketing vacancies advertised in Australia last year.6.
Most digital marketing positions are in advertising, but the industry is also found in other areas such as social media, digital health and digital marketing services.7.
Digital is often associated with the tech sector, but many of the roles are in digital design, digital marketing software and content management.8.
There is no set “job path” for digital marketing graduates.
The industry is changing, and many people want to take advantage of it.
“I would say to people who say that I have a job in digital that’s a lot like the way I used to do it,” said Mr Schön.
“You can’t just go into digital marketing because you’re going to be doing digital advertising or digital product marketing.
You have to go and work for a firm that has a digital business, or for a company that does digital marketing.”9.
There isn’t one job in the entire digital marketing field that’s guaranteed.
Some roles require specific skills or knowledge.10.
Some digital marketing companies are owned by technology companies and other businesses, meaning they are looking to hire from outside the industry.
What to look forIn an effort to get a clearer picture of the job opportunities in the market, we surveyed a diverse range of people to understand what digital marketing has to offer and how the industry will evolve in the future.
What we foundWhen it comes to digital marketing careers, employers often think of the digital ad industry as being “the bread and butter”.
This is the way people in the job search would normally categorise their careers.
They’ll say digital marketing and digital advertising are the same, but you can have different roles depending on what your role is.
Digital marketing is also sometimes referred to in the employment market as “content management”.
This is the term used for the way the job of a content producer is organised.
In a content management role, you’ll create, manage and deliver content on behalf of an organisation.
It involves managing and overseeing a range of content management tasks such as designing, producing, posting and sharing content, creating a social media presence, managing social media and organising other digital media assets.
Digital advertising is often described as the “core” of digital marketing.
This is where you can actually see your full potential in terms of career prospects and growth opportunities.
Digital ads are also often the core of social media advertising.
The jobs in digital advertising aren’t necessarily guaranteed.
There can be a range or “tiers” of roles.
Digital media has been around for more than two decades and has changed the way advertising is done. “Digital