The Facebook app and mobile site allow users to make a few quick calls to friends, send a message, share photos and videos, and buy merchandise from stores.
But the social network has not yet embraced the use of data to drive sales.
A handful of online marketers are using Facebook’s data analytics tools to build a more personalized and targeted sales strategy.
Some use algorithms to determine which items will sell better in the store and which will sell less.
Others are leveraging data analytics to target the right products.
For example, a New York-based advertising firm, TMS, is using Facebook data analytics in a new ad campaign targeting women in their 40s and 50s.
The ad features the women discussing how their favorite brands are changing and are changing their lives.
TMS also has targeted a number of women with the ad campaign, using the women’s demographic data and the brand’s Facebook advertising and marketing goals.
“They can tell if a brand is appealing to women and what brands are trending,” says Krista Kiehl, a research director at TMS.
The company is working with Facebook on the new campaign, which will debut later this month.
In addition to selling products and services, Facebook’s platform offers a way for advertisers to target their ads.
“We’re always looking for ways to make ads more relevant, more personalized, more relevant for the consumer,” says Mark Thompson, vice president of marketing for the Facebook Platform.
For instance, the company recently added a feature to Facebook that allows advertisers to make targeted ads that match specific interests and demographics.
“It can be about the product you are targeting, your demographics, your interests,” says Thompson.
And, Thompson says, “If you are a brand that you are working with, you can even target specific products.”
TMS has already used Facebook’s advertising platform to help with a marketing campaign.
“The ads are being delivered to the right audience for our ads,” Thompson says.
TMT has also been using Facebook analytics to create more targeted ads, which is part of the reason why it chose to use Facebook’s AdWords feature to target its ads to women over the age of 40.
“Advertisers are really looking for targeted ads with targeted audiences and demographics,” Thompson explains.
Advertisers want to target women in particular demographics, says Thompson, who notes that the average age for women to start working in the advertising industry is 33.
Advertisements for TMT ads can be viewed on the TMT website, which has an audience of more than 1.5 million people, and the ad can be seen in a number in the U.S. and in other countries around the world.
Tms is also using Facebook to help it target its Facebook advertising.
In the U., Facebook’s ad targeting features are only available for users who have the Facebook app installed.
In other countries, Facebook has added the feature, but it does not include ads for users in those countries.
The new Facebook ads feature is a step forward in the social networking giant’s efforts to make advertising more relevant to people in their own time.
“This is a big step for us to try to be more relevant,” says Kiehn.
“What people do online is a great way to meet and connect with people.
If you want to create some new friends, you could use the tools we have on the platform.”
Facebook also announced a new program that lets users share and monetize content through the platform.
Users can share photos, videos, links and other content on the Facebook News Feed, as well as in social media apps like Instagram.