Video game company Activision Blizzard is expanding its digital marketing efforts with a new infographic that offers a glimpse into the digital marketing opportunities of video games.
The infographic, titled “Digital Marketing Skills for Games,” focuses on how to properly leverage digital marketing in your business.
The infographic provides tips on what content to include in your digital marketing and how to build an effective digital campaign.
It also outlines the advantages of integrating digital marketing into your business, including how to manage social media accounts, set up digital marketing emails, and build digital campaigns with the help of influencers.
The digital marketing infographic is one of a number of digital marketing tools Activision Blizzard will launch in the next few weeks that will help it expand its marketing efforts and help businesses reach their potential.
Activision Blizzard said it will launch the new infographic with a focus on video games, specifically its first-person shooter Destiny.
The company also said it plans to launch a new video game infographic next week, but it will be focused on video game influencers rather than game publishers.
The video game industry has become a big player in the digital advertising market, with video game publishers such as Activision Blizzard and EA all vying for consumers’ loyalty.
Activision’s new infographic aims to provide more insight into the benefits of integrating marketing into its games, and it also highlights the benefits that the video game community has provided.
The game industry is becoming a major player in digital advertising because the technology is much easier to use and consumers are spending more time on their devices, said Jason Schiller, a managing partner at marketing and public relations firm The Schiller Group.
In the past, the video games industry has relied on traditional channels such as billboards and television ads to drive digital advertising.
But digital advertising has also grown exponentially over the past two years as consumers have become more connected to their mobile devices, and mobile-optimized apps and online games have allowed for better distribution of ad impressions.
“The opportunity is huge, it’s a very powerful one for all of us,” Schiller said.
The first video game advertising infographic is due to be released next week.
It will focus on Destiny, which launched last month, according to a statement on the game’s official site.
Activision said it has more than 100 influencers on its social media channels and will soon launch a website for game influencer groups.
Activision also announced a new program in November that will let players share their game experience with influencers through a platform called the Destiny Companion app.