The debate over whether digital marketing is the best way to create brand awareness and promote content has raged for decades, with players and fans alike voicing their opinion.
But new research suggests that the way to truly maximize the benefits of digital marketing isn’t the same as the way it was when digital advertising was new.
The study, conducted by digital marketing specialist Librato, finds that players who spend more time with their fans online are more likely to engage with the content they post.
Those who spend less time online are less likely to read or share content, while those who spend an average of four hours per day online are significantly less likely than those who don’t spend time online to be involved in social media.
The findings are important because a lot of players — particularly in the NBA, which relies heavily on digital marketing — are struggling to stay relevant and engaged with fans.
As the NBA prepares to celebrate the 30th anniversary of its digital marketing program, many players are trying to do everything they can to stay active on social media and stay engaged with their followers.
In fact, the study finds that, for those who use social media more, the average online engagement rate for players who have more than four hours a day spent online is 51.5 percent, compared to 43.6 percent for those with less than four-hours a day.
That’s a huge gap, according to Libratos CEO, Jeff Miller.
“The fact that players are spending more time online is very concerning,” Miller said.
“I think that’s an indication that the players are doing a lot less.
And if that’s the case, it means that there is a lot more work to be done.
That’s really important.
Players need to do more.”
For players, the challenge of keeping fans engaged comes in part from the fact that the NBA is a digital-first business.
Fans don’t just want to read and share content.
They want to experience that content themselves.
That means players are constantly on the lookout for ways to engage fans.
The NBA is also a business that requires players to interact with fans in ways that will create brand value, according Libratics study.
Players’ online presence must be both a means of socializing with fans, as well as a way for them to grow their fan base.
“We have a lot in common, and I think there’s a lot that we share, a lot we have in common,” Miller explained.
“And that’s one of the things that I like about our research is that we have a strong focus on this.”
Miller believes that the best approach to building a fan base online is to reach out to players, not to promote the same content to them.
“If you’re going to create a brand, you have to engage your fans,” Miller told ESPN.
“You have to reach them, you can’t just go on Instagram and post your new sneaker.
You have to be able to reach the fan base.”
In addition to the research findings, Librati also found that players were much more likely than the general population to use social-media platforms such as Twitter, Instagram, Facebook and Pinterest.
The study also found players were more likely when it came to the social media platform than those not using it.
The NFL has a similar digital-only program.
It also requires players — including all rookies — to sign a one-year contract with a sponsor, which is a big part of building brand loyalty.
The data also suggests that players that spend time on social-Media platforms are more engaged.
But that doesn’t mean the same is true for those that spend less.
While it’s true that players spend a lot on social networks, the data shows that players aren’t as engaged as those who are not spending as much time online.
That is partly because they don’t have the same level of brand loyalty to those who do spend a significant amount of time on these platforms.
The only way to reach players is to make them feel comfortable sharing content with them on social platforms, said Librata’s Miller.
That can be done through social media, as Miller explains.
Players who spend time with fans online tend to be more engaged than those that don’t, according the research.
But when it comes to social media engagement, it doesn’t matter what kind of content is being shared, Miller said.
“If they have nothing to say, they are going to get a little bit less engaged than if they have something to say,” Miller added.
“But that doesn`t mean that you shouldn`t do it, and that doesn’ t mean that the other player shouldn` t do it.
The only way is to be respectful and respectful.”
The study was conducted by Libratus, a market research company in San Diego, Calif.
It was funded by a grant from the Knight Foundation.