The first online business of digital media, the business of online advertising, is booming.
The number of digital ad buyers increased 5 percent in the first quarter of this year to an estimated $1.4 billion, according to data compiled by AdWeek.
The number of ad buyers for mobile devices increased 7 percent to $1 billion.
Advertising sales, which account for roughly two-thirds of digital advertising revenue, jumped 19 percent to an average of $1,700 per ad buyer.
The average ad price for digital ads is $2.15.
AdWeek’s data covers the first six months of this calendar year, and includes a broad range of ad agencies, digital marketing businesses, ad networks, and advertisers.
It includes revenues from digital advertising, including digital ad buys and ad placements, as well as the sale of content and advertising content to advertisers.
Advertisers buy ads from digital agencies and ad networks based on their need and desire for the ads.
Ads are placed based on the content, style and theme of the ads, according.
They may also be paid for by digital advertisers themselves, who can use a third party to generate revenue.
Adweek reported that online ad spending is expected to rise 12 percent in 2018.
The growth is driven largely by growth in mobile ad sales and ad network sales.
AdWeek also reported that digital ad spending increased 5.7 percent in 2019.
The ad market was up 5.5 percent in 2020, but the total market was down 6.4 percent in 2021.
AdWorld is a trade publication for the ad industry.
The publication focuses on digital advertising and online marketing, as the industry is experiencing a boom in digital advertising.
The trade publication is a division of The Associated Press.