India’s tech and e-commerce sector is seeing a boom, as startups are popping up in big cities and other major metropolitan centres.
But how does the country’s largest economy stack up against its peers?
The Times Digital India looks at the latest data and analysis on Indian startups and their business models.
read moreIndia is a major driver of global tech investment, with more than $50bn invested in the country in 2015 alone, according to the data compiled by digital marketing consultancy Coop Digital.
This year, the government is expected to introduce a tax on the purchase of digital goods, which will be applicable to e-tailers as well as businesses such as retail outlets.
Coop’s report, Digital India 2020: What the Data Says, is the first to analyse India’s biggest digital business model.
India’s digital economy has grown by 7% to $23.6bn, with companies like Reliance Jio and Tata Group’s Snapdeal seeing the biggest growth, according the report.
Coops data shows that the top 10 most popular e-services and ecommerce platforms in India are: Airtel, which offers an online TV service, has grown to become India’s second-largest mobile network after the Reliance network.
It is now the countrys largest e-retailer, with 2.2 million subscribers.
Airlines, like Air India, have seen their growth jump from around 1% in 2015 to 12% this year.
India has more than 1,200 e-travel companies, including more than a dozen from Tata Group and Reliance.
The biggest e-business in India is Snapdeal, which has grown from 300 million customers in 2015, to 4,300 million subscribers this year, according Coop’s data.
India’s biggest ecommerce platform is Flipkart, which saw its customer base grow from about 3% of the market in 2015 – the same year it was launched – to about 25% this past year.
Flipkarns revenue doubled this year to $2.1bn.
Read moreIndia’s largest ecommerce company is Flipkick, which was valued at $9.5bn in 2015 and is valued at about $25bn this year.(AFP)India is home to over 50 e-service providers and a slew of e-fitness, beauty and personal care brands.
In 2015, there were over 20,000 e-sports companies, of which Flipkarts biggest competitor, Reliance Communications, was valued by Forbes at $17bn.
In terms of ecommerce, Reliant Jio has been India’s top e-payment provider by revenue for the last six years, while Flipkash had the highest market share in the year to date.
Coop Digital’s analysis shows that e-gaming has been a big driver of the Indian economy.
Its growth has jumped from 1% to 7% this fiscal year, to $14.6 billion, and it now has over 50 million monthly active users.
Forbes valued Jio at $40bn last year, and Snapdeal at $19bn.
India is also home to several e-media players, including Flipkarm, Snapdeal and Reliant Media.
Digital India 2020 is a partnership between The Times, Coop and Digital India, an organisation that provides data and analytics on the Indian e-economy.
For more stories, visit digitalindia2020.org