Digital marketing guru Mike Mearns has taken on one of the most difficult jobs in the world: creating and curating a digital presence.
His goal is to create a brand that attracts followers through direct engagement, not through advertising.
The result is a digital business that attracts the attention of users and makes them want to join the conversation.
Mike and his team have created a digital platform for brands that allows them to share and promote their content.
This is the next step in digital marketing, a process that will become increasingly popular in the coming years.
Mike Mears, a digital strategist and marketing consultant, joins us from his office in Boston to share his perspective on what digital marketing should be and what it is still missing.